Summary_

My focus has been on digital experiences. In my years of working in advertising and on the marketing side of clients, the customer journey always ended when the customer bought the product. I was finally exposed to seeing how to understand the customer journey and brand reinforcement once they began their relationship with the product. I then switched to working on the product side to understand the entire journey.

I look at products as an extension of the customer. Design is the bridge for the connection.

Experience_

ExtraHop / Seattle

2023 – 2026 / Principal Visual Designer

UI design and Design Systems Leadership. UX workflows for product features. Branding for appliances, packaging, and configuration.

2018-2023 / Senior Visual Designer

Creating the in-product brand for an industry-leading NDR security product. UX/UI hybrid role.

Revel-Funko / Seattle

2017-2018 Contract Consultant – UX/UI

Revamped the Funko shop to move it to a new platform. UX for the new site to drive customers to the shop. Established brand and production standards.

Smartsheet / Seattle

2014-2017 / Associate Creative Director

Built a creative team focused on digital marketing for the product. Creative direction, creative strategy, art direction, design for all digital channels and properties.

Kiaroskuro /

2013-Present / Freelance Entity

Founded a private digital consultancy. Worked on projects utilizing creative direction, art direction, UX design experience and client management.

Peter Mayer / New Orleans

2011-2013 / Digital Senior Art Director

Provided leadership to the digital design team on the anchor account — CenturyLink. Created integrated campaigns with broadcast and digital extensions.

Razorfish / New York

2009- 2011 / Contract Senior Art Director

Designed in a full range of projects, consisting of sites, mobile apps, pitches, social media, and emerging technology. Additionally, provided development for several social media extentions. Mercedes-Benz USA

  • Mercedes-Benz USA
  • Unilever
  • EMC Corp.

C2 Creative / New York

2007- 2009 / Art Director

Lead the interactive team from concept, wire-framing, and design to implementation. Handled a multitude of simultaneous projects. Met with clients and helped develop their creative vision. Provided IA and UX concepts. Presented to clients. Organized assets, staffed and managed the designers through both budgeting and execution of design.

2006- 2007 / Sr. Designer

Created interfaces for software and websites. In addition developed motion work for inclusion to the sites. Produced print pieces to coincide with the brand of the sites and for presentations.

  • Bank of America
  • Hasbro
  • Sauza
  • Hershey’s

Plus One Fitness / New York

2001-2006 / Lead Designer

Created and maintained the identity for the entire company top to bottom whose clients were members of Fortune 500 and 5-Star Hotels. Items were not only designed but the client became educated as to the reasons why it is important. Worked with all levels of individuals through out the entire company. Designed all of the materials used for business development in the nature of kiosks, banners, magazine advertisements. Designed all of the interactive products such as Plus One Active™, Plus One Anywhere™, the BetterLetter, email blasts, and designing and maintaining the company site .

Ultra 16 / New York

2001 / Interactive Designer

Worked in a team environment to design and develop web based projects. Created design directions, logos, and developed online branding identities. Worked as the intermediary between the IT department and the design department. Continued with development of projects into coding and final deliverable package.

  • Sony
  • Rykodisc
  • MyFitnessExpert.com

Pittard Sullivan / New York

2000-2001 / Junior Designer

Worked with teams as a design and production roll through out all phases of projects. Demonstrated knowledge in current web technology and tools. Took initiative in educating and providing current technology support for strong work ethic, understanding current web technology, and capacity to provide innovative solutions for projects.

  • ABC News
  • SeymourTV

Jobsoft / Nashville

1998-2000 / Lead Interface Designer

A linux based, custom software company whose main role was to create web applications and web sites ranging from portals to brochure sites. Responsible for all of the design for the interfaces and maintained the experimental Linux web server.

RCA / BMG / Nashville

1997 Internship

Professional Affiliations

ACM SIGGRAPH Member
Art Directors Club

Volunteer

Guest Lecturer, University of Washington, “Ethics in Design” 2023

Award

Silver Addy 🙂

Skills

UX/UI & VISUAL DESIGN SKILLS

Design Fundamentals: Visual Hierarchy, Typography, Color Theory, Layout and Grid Systems.

UI/Interaction Design: Interaction Design, Micro-interactions, Responsive Design, Mobile App Design, Motion Design, Information Architecture.

UX Process: Wireframe, High-Fidelity Prototyping, Usability Testing, User Research, User Flows, Customer Journey Mapping, A/B Testing

Design Systems: Design Systems, Component Libraries, UI Components, Design Tokens, Accessibility (WCAG)

MARKETING & ART DIRECTION 

Strategy & Branding: Brand Identity Design, Creative Direction, Brand Guidelines Development, Concept Development, Visual Storytelling

Campaign & Production: Marketing Collateral, Social Media Graphics, Integrated Campaigns, Print Production, Pre-press Preparation, Asset Management

Creative Leadership: Team Leadership, Project Management, Vendor Coordination, Art Direction

TOOLS & SOFTWARE 

Design Tools: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Prototyping & Motion: Framer, After Effects, Figma Make, Claude Code

Collaboration & Project Management: Jira, Asana, Slack

Basic Technical Skills: HTML/CSS/JS knowl-edge, React, D3.js, Storybook