My focus has been on design systems and brand for products and marketing. Originally, I trained to be a print designer but had an opportunity to design custom software out of school, and my focus switched to digital. The verticals I have designed for are cybersecurity, product management, telecommunications, entertainment, toys, hospitality, and fitness.
ExtraHop
Delivery_
Creative Direction / Art Direction
Design System
Illustration System
Presentation System
Pitch Prototypes
About_
ExtraHop is a best-in-class Network Detection and Response (NDR) security tool. I was brought in to elevate the aesthetics of the product and, along the way, created many systems for the organization.
Design_
Developed a design system for the product. Updated the color system to be accessible for WCAG standards. Introduced an illustration style in the product that ex
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Smartsheet
Delivery_
Creative Direction / Art Direction
Branding / Visual Identity
Website
Digital Properties
Management
About_
Smartsheet is a SaaS project management tool. They were growing and needed a unified brand on an international level. I believed that a way to differentiate itself from the competition was to lighten the brand imagery and palette. Through testing and telemetry, there was enough support to warrant a successful update, which led to more engagement with tactics.
Design_
Developed a design system for the website, social media assets, and style guide. This was applicable to:
- Websites and digital properties
- User forums
- Online Advertising
- Training site and media
- Brand guidelines
- Print media (Posters, white pages, swag)
- Tradeshow booth and goodies
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CenturyLink
Delivery_
Creative Direction / Art Direction
Website Design
Email campaigns
Online Advertising
Branded digital properties
Multi-Channel Marketing
About_
Led a team at the agency of record for CenturyLink. Was responsible for the creation of digital media properties (CenturyLink.com, SeePrismTv.com, YouTube Brand Channel), email, and OLA (Online Advertising).
Design_
Working with the agency of record to lead a team in delivering digital tactics to create integrated campaigns. Had a resounding success with redesigning the homepage as a hub for all of the products, giving a massive lift in users accessing the rest of the site.
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Hasbro
Delivery_
Creative Direction / Art Direction
Website Design
Stop animation flash production
Digital Animation
About_
Hasbro had a portal site for every one of their sub-brands. When the brand had action figures as a product, they would make the Action Toy Arena. This would be a flash-animated spinning platform where the user would select a smaller version of the toy, and then it would appear on the main platform and perform actions. After producing a few of these, I finally scored enough points with Hasbro to take on making the Indiana Jones, Kingdom of the Crystal Skull website and Action Toy Arena.
Design_
For Star Wars and Transformers, I had only gotten a logo to use as a style specimen for how to approach the look of the Action Toy Arena. For each one, i produced a mockup before turning to Maya or Cinema 4D.
Indiana Jones was another story; we had to shoot all of the animation in-house, and my intern got a dream job. We built a lazy susan with green construction paper and green sticky putty for him to stop-animate the script. Later, I batch processed all of the images using 6 computers from the office after hours to produce flash videos.
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Artistic Tile
Delivery_
Creative Direction / Art Direction
Website Design
About_
Artisitic Tile is a luxury tile importer headquartered in New York City. They travel the world looking for the most unique and handcrafted tiles for interiors. They needed a website to pay homage to the bespoke quality of the products they feature.
Design_
After researching the world of tile and similar companies and going to the flagship store for a customer experience, it was very apparent that the store was intended to feel like a gallery. The site needed to not only feel like the customer experience but also honor the artistry in each tile.
Case Study →
Icons & Logos
Delivery_
Creative Direction / Art Direction
About_
These are logos from companies, products, and hacker attacks. The icons were created for products and websites.
Visual Design Cheat Sheet
Here’s a quick view of some work over the years. This covers applications, websites, illustration, swag, posters, and print items. I do my own illustration.
